By Jeff Guin
Throughout most of the 1990s, I did communications work for Willamette Industries, Inc. Willamette was a Fortune 500 company that was known for its decentralized corporate structure. The company was acquired in 2002 by Weyerhaeuser, Inc. This document includes my public relations work from that time. Continue Reading...
By Jeff Guin
If media portrayals are any indication, food weighs heavily on the minds of Americans. While much of that attention relates to the negative realities of health issues, dieting, and eating disorders, a traveling exhibit now making its way across the country takes a look at the sunnier side of America’s evolving relationship with food. Continue Reading...
By Jeff Guin
The 2005 NCPTT Annual Report covers departmental reports and research in narrative form. Designed in a 20-page signature with a removable promotional centerfold focused on the organization's response to Hurricane Katrina. Conforms to strictures of National Park Service messaging standards. Continue Reading...
This is from the video blog I produce for Chris Wiesinger. Chris has created quite a niche for himself, traveling the South and "hunting" heirloom flower bulbs that thrive in warm climates. He takes them back to his farm in East Texas where he farms and sells them for his company. Chris is a great guy who's totally unaffected by being featured in the New York Times and too many lifestyle magazines to mention. [...more]
I delivered this presentation today at the Louisiana Folklore Society Conference in Leesville, La. It explains the principles of social media using a Ning site I put together for my hometown: The Natchitoches Preservation Network. Unfortunately, I was having an allergy "event" this morning that made it hard to catch a breath (sorry guys!). Time for those allergy shots the Doc has been trying to get me on. I think a few people got the idea, though. [...more]
This publication features the usual training and research articles. A few were written by a promising student journalist named Kevin Clarkston. I was lucky enough to teach Kevin in a Feature Writing class at Northwestern and then have him as a practicum student at NCPTT. One of his articles features the new Preservation Today social media experiment I've been working on. [...more]
In 2002, my Master's Thesis from the Northwestern State University Folklife and Southern Culture program was published in the Louisiana Folklife Journal and presented at the Louisiana Folklore Society Conference. [...more]
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